This project explores how Burberry’s gifting experience could be enhanced through a more considered and narrative-led approach across digital touchpoints. The website introduces editorial entry points to guide users more intuitively, while maintaining the existing category-led structure for clarity. The email focuses on the B Clip collection to explore product storytelling in greater depth within a single, cohesive narrative.

All designs were developed with a mobile-first approach, reflecting how customers most often engage with and purchase through digital channels. The result is a balanced experience that connects inspiration with a clear and seamless path to purchase.

A Considered Gifting Experience