This project explores how Burberry’s gifting experience could be enhanced through a more considered and narrative-led approach across digital touchpoints. The website introduces editorial entry points to guide users more intuitively, while maintaining the existing category-led structure for clarity. The email focuses on the B Clip collection to explore product storytelling in greater depth within a single, cohesive narrative.
All designs were developed with a mobile-first approach, reflecting how customers most often engage with and purchase through digital channels. The result is a balanced experience that connects inspiration with a clear and seamless path to purchase.
REIMAGINING BURBERRY GIFTING
“Alexandra has the invaluable ability to think outside the box and comes up with fresh design ideas while respecting the brief and the brand guidelines.”
Marwan Chatila
chanel
This concept explores how lipstick can hold memory, emotion and identity across physical and digital touchpoints. It includes a tactile in-store display, a reflective email, and a paid social reel. The email is designed so the banner appears before the fold on mobile, even in Outlook. Social assets follow safe zone guidelines for maximum clarity.
Discover the full project via the link below.
“Alexandra has demonstrated excellent skills across the entire Adobe Suite, she has worked across multiple categories across print, still, animated graphics and video. Her design skills and attention to detail are unparalleled. She has helped shape the Yoko London brand identity as it is today and created some of the company's most successful campaigns.”
Michael Hakimian
belmond
A motion-led wellness concept inspired by Belmond’s philosophy of sensory presence and quiet luxury. The project explores how small, intentional moments can be transformed into emotionally resonant guest experiences through video, tactile print, and campaign storytelling.
You can discover the full printed piece via the link below.
“Alexandra assisted me on various projects with multiple brands, many of which are top tier clientele such as Van Cleef and Arpels, De Beers, Chopard, Stephen Webster and Sotheby’s among others. She always presented herself very professionally with great attention and respect to every client, eager to work collaboratively and make our projects successful.”
liza urla
This project explores a refreshed approach to Sotheby’s communications, using Fine Classical Chinese Paintings (Hong Kong, 2025) as a case study. It reimagines how specialist content can be presented across print and digital through clear storytelling and cohesive design.
The concept includes a digital presentation, a brochure prototype and a short social video, demonstrating a unified creative direction across all touchpoints.
Sotheby’s
Alexandra has a great ability to take complex requirements and translate them into clear, actionable outcomes. Her collaborative approach made her a valued member of the e-commerce and digital team, and she was always supportive of colleagues. Alexandra’s commitment and adaptability were particularly evident during busy trading periods, where her calm and organised style kept projects moving smoothly.
Billy Breckenridge
soho house
A bespoke creative exercise exploring how layered storytelling and design can meet within the visual world of House Notes. Centered on author Percival Everett, the project translates his themes of ambiguity, rhythm, and silence into visual form through symbolism, texture, and restrained composition. The result is a cover and inner spread that blend literary interpretation with editorial design sensitivity.
You can discover the full project via the link below.
Burberry
This project explores a more considered and narrative-led approach to Burberry’s gifting experience across digital touchpoints. The website introduces editorial entry points alongside the existing structure, while the email uses the B Clip collection to deepen product storytelling.
All designs follow a mobile-first approach, creating a clear and intuitive journey from inspiration to purchase.
“Alexandra has the invaluable ability to think outside the box and comes up with fresh design ideas while respecting the brief and the brand guidelines.”
Marwan Chatila
chanel
This concept explores how lipstick can hold memory, emotion and identity across physical and digital touchpoints. It includes a tactile in-store display, a reflective email, and a paid social reel. The email is designed so the banner appears before the fold on mobile, even in Outlook. Social assets follow safe zone guidelines for maximum clarity.
Discover the full project via the link below.
“Alexandra has demonstrated excellent skills across the entire Adobe Suite, she has worked across multiple categories across print, still, animated graphics and video. Her design skills and attention to detail are unparalleled. She has helped shape the Yoko London brand identity as it is today and created some of the company's most successful campaigns. ”
Michael Hakimian
belmond
A motion-led wellness concept inspired by Belmond’s philosophy of sensory presence and quiet luxury. The project explores how small, intentional moments can be transformed into emotionally resonant guest experiences through video, tactile print, and campaign storytelling.
You can discover the full printed piece via the link below.
“Alexandra assisted me on various projects with multiple brands, many of which are top tier clientele such as Van Cleef and Arpels, De Beers, Chopard, Stephen Webster and Sotheby’s among others. She always presented herself very professionally with great attention and respect to every client, eager to work collaboratively and make our projects successful.”
Liza urla
soho house
A bespoke creative exercise exploring how layered storytelling and design can meet within the visual world of House Notes. Centered on author Percival Everett, the project translates his themes of ambiguity, rhythm, and silence into visual form through symbolism, texture, and restrained composition. The result is a cover and inner spread that blend literary interpretation with editorial design sensitivity.
You can discover the full project via the link below.
Alexandra has a great ability to take complex requirements and translate them into clear, actionable outcomes. Her collaborative approach made her a valued member of the e-commerce and digital team, and she was always supportive of colleagues. Alexandra’s commitment and adaptability were particularly evident during busy trading periods, where her calm and organised style kept projects moving smoothly.
Billy Breckenridge
Sotheby’s
This project explores a new approach to Sotheby’s auction communications through Fine Classical Chinese Paintings (Hong Kong, 2025). It focuses on storytelling, accessibility and visual coherence while maintaining Sotheby’s timeless aesthetic. The concept spans a digital presentation, a brochure prototype and a short social video, showing how unified design can connect online and offline experiences.