belmond
A motion-led wellness concept inspired by Belmond’s philosophy of sensory presence and quiet luxury. The project explores how small, intentional moments can be transformed into emotionally resonant guest experiences through video, tactile print, and campaign storytelling.
You can discover the full printed piece via the link below.
“Alexandra has the invaluable ability to think outside the box and comes up with fresh design ideas while respecting the brief and the brand guidelines.”
Marwan Chatila
chanel
This concept explores how lipstick can hold memory, emotion and identity across physical and digital touchpoints. It includes a tactile in-store display, a reflective email, and a paid social reel. The email is designed so the banner appears before the fold on mobile, even in Outlook. Social assets follow safe zone guidelines for maximum clarity.
Discover the full project via the link below.
“Alexandra has demonstrated excellent skills across the entire Adobe Suite, she has worked across multiple categories across print, still, animated graphics and video. Her design skills and attention to detail are unparalleled. She has helped shape the Yoko London brand identity as it is today and created some of the company's most successful campaigns.”
Michael Hakimian
This project explores a refreshed approach to Sotheby’s communications, using Fine Classical Chinese Paintings (Hong Kong, 2025) as a case study. It reimagines how specialist content can be presented across print and digital through clear storytelling and cohesive design.
The concept includes a digital presentation, a brochure prototype and a short social video, demonstrating a unified creative direction across all touchpoints.
Sotheby’s
“Alexandra assisted me on various projects with multiple brands, many of which are top tier clientele such as Van Cleef and Arpels, De Beers, Chopard, Stephen Webster and Sotheby’s among others. She always presented herself very professionally with great attention and respect to every client, eager to work collaboratively and make our projects successful.”
liza urla
soho house
A bespoke creative exercise exploring how layered storytelling and design can meet within the visual world of House Notes. Centered on author Percival Everett, the project translates his themes of ambiguity, rhythm, and silence into visual form through symbolism, texture, and restrained composition. The result is a cover and inner spread that blend literary interpretation with editorial design sensitivity.
You can discover the full project via the link below.
belmond
A motion-led wellness concept inspired by Belmond’s philosophy of sensory presence and quiet luxury. The project explores how small, intentional moments can be transformed into emotionally resonant guest experiences through video, tactile print, and campaign storytelling.
You can discover the full printed piece via the link below.
“Alexandra has the invaluable ability to think outside the box and comes up with fresh design ideas while respecting the brief and the brand guidelines.”
Marwan Chatila
chanel
This concept explores how lipstick can hold memory, emotion and identity across physical and digital touchpoints. It includes a tactile in-store display, a reflective email, and a paid social reel. The email is designed so the banner appears before the fold on mobile, even in Outlook. Social assets follow safe zone guidelines for maximum clarity.
Discover the full project via the link below.
“Alexandra assisted me on various projects with multiple brands, many of which are top tier clientele such as Van Cleef and Arpels, De Beers, Chopard, Stephen Webster and Sotheby’s among others. She always presented herself very professionally with great attention and respect to every client, eager to work collaboratively and make our projects successful.”
Liza urla
Sotheby’s
This project explores a new approach to Sotheby’s auction communications through Fine Classical Chinese Paintings (Hong Kong, 2025). It focuses on storytelling, accessibility and visual coherence while maintaining Sotheby’s timeless aesthetic. The concept spans a digital presentation, a brochure prototype and a short social video, showing how unified design can connect online and offline experiences.
“Alexandra has demonstrated excellent skills across the entire Adobe Suite, she has worked across multiple categories across print, still, animated graphics and video. Her design skills and attention to detail are unparalleled. She has helped shape the Yoko London brand identity as it is today and created some of the company's most successful campaigns. ”
Michael Hakimian
soho house
A bespoke creative exercise exploring how layered storytelling and design can meet within the visual world of House Notes. Centered on author Percival Everett, the project translates his themes of ambiguity, rhythm, and silence into visual form through symbolism, texture, and restrained composition. The result is a cover and inner spread that blend literary interpretation with editorial design sensitivity.
You can discover the full project via the link below.
