This project presents a contemporary approach to Sotheby’s auction communications, using Fine Classical Chinese Paintings (Hong Kong, 2025) as a case study. It rethinks how specialist content can be experienced across print and digital platforms, focusing on storytelling, accessibility, and visual coherence while preserving Sotheby’s timeless aesthetic.
The concept includes a digital presentation, a printed brochure prototype and a short-form video for social media. Together they illustrate how unified creative direction can connect Sotheby’s online and offline touchpoints through one cohesive experience.
Auction Storytelling, Reframed
Auction Storytelling
This project explores a new approach to Sotheby’s auction communications through Fine Classical Chinese Paintings (Hong Kong, 2025). It focuses on storytelling, accessibility and visual coherence while maintaining Sotheby’s timeless aesthetic. The concept spans a digital presentation, a brochure prototype and a short social video, showing how unified design can connect online and offline experiences.